![]() SMITH: Tom wants revenge, goes back to his house, where he pulls a strange mask from a drawer. SMITH: (As character) We're sorry to report, sir, that your brother was murdered. SMITH: (As character) Say, Tom Wood, you're wanted on the phone. We see him at a defense factory, tinkering with a plane engine when his colleague comes running into the panel and says, quote. MALONE: In this origin story, our hero is an inventor and mechanic named Tom Wood. 1, the very first comic book appearance of Micro-Face. SMITH: Right here in my hands is what Allen Ulmer created in 1942 - Clue Comics issue No. ![]() ![]() And who knows? If we do this right, Micro-Face could be bigger and more lucrative than the Hulk. MALONE: Today on the show, we are going to figure out how to build a new superhero franchise from the ground up. SMITH: Our mission today is to do what Allen Ulmer was never allowed to do - finish the story, update it for the 21st century and have Micro-Face live again, but this time in our world, in the world of business and economics. And the company never renewed the copyright. MALONE: Audio embellishments aside, Allen Ulmer really was the creator of Micro-Face, the PLANET MONEY superhero. MALONE: Hello, and welcome to PLANET MONEY. MALONE: It's going to be - it's going to come back. I'm going to make my famous beef Wellington. SMITH: (As Allen Ulmer) I'm coming home, Peggy. SMITH: (As Allen Ulmer) Just one more line and.ĪRONCZYK: Allen Ulmer finishes his sketch, turns off his desk lamp and looks at a picture of his 5-year-old daughter, Peggy (ph). How about eyes - eyes that can see through anything? No, no, no - almost anything.ĪRONCZYK: And so a new superhero was born. SMITH: (As Allen Ulmer) OK, we got the super hearing side of the mask and - oh, yeah, yeah, a microphone - yeah, a nice big microphone right here in his face. SMITH: (As Allen Ulmer) Sure, and you'd need super hearing to understand it.ĪRONCZYK: The next panel shows a lightbulb drawn over Allen Ulmer's head.ĪRONCZYK: We cut to the office of Hillman publishing, home of Clue Comics, where Allen Ulmer is at his desk frantically drawing. You'd think that announcer has a microphone strapped to his face or something. UNIDENTIFIED ACTOR #1: (As character) Gee whiz. SMITH: (As Allen Ulmer) I need a new character.ĪRONCZYK: The man is comic book artist Allen Ulmer.ĪRONCZYK: He hears an overhead announcement.ĪRONCZYK: A woman sitting next to Ulmer turns to him. A man with a thin mustache is riding the subway. PLANET MONEY Buys A Superhero - Issue No. MALONE: And we've done some research, and what we want you to narrate is, like, our comic bookified (ph) version of how we imagine the moment Micro-Face was created. SMITH: Remember how in last week's episode we had just picked a public domain superhero called Micro-Face? SMITH: This is PLANET MONEY Studios from NPR.ĪMANDA ARONCZYK, BYLINE: I can narrate this for you. ALEX BLUMBERG: Make a T-shirt and then follow that shirt around the world as it gets made.ĬHANA JOFFE-WALT: We were Toxie's last owners.
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